'Woke' beauty companies that rewarded the rioters
This might be the most 'woke' industry of all, with the retail clothing business being a close second. As a whole, these companies perpetuate the systemic lie of systemic racism (in police and in society in general). They reinforce the racist narrative that "people of color" cannot succeed because white people are opppressing them. These companies justify further division, hatred, protests, looting, and mayhem.
What the people running these companies also don't understand is that leftists are never satisfied. They are permanently outraged. The George Floyd riots caused about $2 billion in property damage in 2020. If the Derek Chauvin trial didn't turn out the way that these race-mongering groups wanted, there would have been another 2 billion dollars in damage.
The following companies justified the George Floyd riots (where indicated) by making various donations, all along racial lines. There may be more companies that we are not aware of. Let us know. Also, let us know if you identify any beauty product companies that have not become 'woke'. See that list at the bottom of this page.
= The company is additionally taking steps to encourage people to vote. Remember that the people who are too lazy or disinterested in voting, tend to vote Democrat when pushed to vote. The people who push "get out the vote" know this and they also focus on Democrat areas. They also advocate for left-wing voting policies.
= Pushing divide & conquer LGBTQ, gender tribalism, and/or supports sexual grooming of children. [We haven't researched every company below regarding this item]
= Pushing CRT, race-mongering, grievance-mongering, and/or discriminatory donations or practices
= DNC aligned, anti-Trump, anti-Republican agenda, and/or otherwise trying to interfere with politics.
In alphabetical order (after Maybelline, Sephora and Honest):
Maybelline (Owned by L'Oreal) - WOKE! Donating to the NAACP. Partnership with trannie, Dylan Mulvaney even after Budweiser boycott. Ad featuring a trannie after the Bud Light fallout. Ran a TV ad as recently as Dec 2024, saying that they support D.I.E. Rehired trans black activist Munroe Bergdorf, who had made vile, racist comments about white people. Loyal dem donors. Maybelline based in NYC.
Sephora (French-owned) - Sephora cancelled all future partnerships and cut ties with beauty influencer Amanda Ensing for being a Trump supporting conservative. Against Florida's Parental Rights Bill. In typical leftist fashion, Sephora hypocritically claims to be all about being "inclusive", when in reality, they are the polar opposite. Sephora are bigots who stand against conservatives. Sephora offered to settle with Amanda Ensing if she would be silent. Donated more than $1 million to National CARES Mentoring Movement, the Center for Urban Families, the NAACP, the National Black Justice Coalition, and the National Black Coalition on Black Civic Participation Black Women’s Roundtable. Reserved 15 percent of its shelf space for products made by black-owned companies. Karma: Sephora's Cerritos, CA store got looted. Looted for a 3rd time!
Honest Beauty - AKA "Dishonest Beauty". Founded by Trump-hating, race-mongering, Hollywood leftist, Jessica Alba, who celebrated when Trump was banned from social media, and parroted the democrat party and media's false narrative that Trump "incited" the "disgusting" January 6th "insurrection". Donated $100,000 to the hyper-partisan, far-left-wing, race-mongering NAACP Legal Defense and Educational Fund and the race-mongering Equal Justice Initiative, as well as matching all employee donations made towards civil rights organizations.
BELOW: Honest Beauty founder, Jessica Alba spreading lies about Trump and January 6th. Like a typical leftist, she perverts language -- She says she is simply defending democracy. Period! Case closed!
Allies of Skin - Donated to ACLU, Black Visions Collective, Black Lives Matter, and Action Bail Fund.
Anastasia Beverly Hills - Donation of $1,000,000 to Black Lives Matter, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.
Augustinus Bader - Donating proceeds to NAACP Legal Defense Fund and Black Lives Matter.
Ben Nye - Donated to the NAACP Legal Defense Fund, Black Art Futures Fund, and The Movement for Black Lives.
Benefit Cosmetics - Joined Civic Alliance. Donation in support of the violent, Marxist BLM movement.
Billie - Donated $100,000 across Black Lives Matter and the NAACP.
Bioderma - Pledged to donate to the Minnesota Freedom Fund, which bailed out a man who wants to rape children.
Biossance - Pledging $100,000 to the ACLU, the Minnesota Freedom Fund, Color of Change and Black Lives Matter.
BirchBox - Highly woke! Joined the anti-Trump group Stop Hate For Profit. Wants 'racial equity'. Discriminates against white people. 'We intentionally partner with BIPOC-founded, owned, and run beauty brands'. Also 'Empowering women'.
Bliss - Donated $40,000 to The Antiracist Research & Policy Center.
Boscia - Donations to the NAACP Legal Defense and Educational Fund.
Boy Smells - $10,000 to the NAACP, Black Lives Matter, and the Black Visions Collective of Minnesota.
CeraVe - Donated to the the NAACP.
Charlotte Tilbury - Donated to ACLU, Black Lives Matter, and the NAACP, and will continue to.
Cocokind - Donated $10,000 to the ACLU.
Colourpop Cosmetics - $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. Additionally, they pledged $250,000 in support of Black communities through various organizations.
Cover FX - Donating to the libertyfund.nyc (to bail out criminals)
CoverGirl - Donated to the NAACP Legal Defense Fund and Black Lives Matter. Hired a male covergirl.
DECIEM - Donated $100,000 across Black Lives Matter and The NAACP Legal Defence & Educational Fund.
Dermalogica - Donated to the NAACP
DevaCurl - 50,000 donation to Black Lives Matter.
Drunk Elephant - Donated to Black Futures Lab, Campaign Zero, Movement for Black Lives, Broken Chains Awareness, and the The National Black Justice Coalition.
e.l.f. Cosmetics - Highly woke! Donate $25,000 to the Color of Change organization "to help support their efforts to fight injustice and create a more human world for Black people in America. Pushing D.I.E. Keeps track of employees by race. We "monitor and conduct regular diversity audits". Donated $35K to Pull Up For Change, a race-mongering organization. Partners with LGBTQ+ group. Held a "It's Pronoun Time" masterclass for employees.
Estée Lauder (owns Smashbox, Aramis, Aveda, Bumble and Bumble, Darphin, Jo Malone, La Mer, Lab Series Skincare For Men, Ojon, Origins and Osiao) - Donating $10 million to the NAACP and other "racial equality" organizations.
Farmacy - $10,000 to the Color of Change organization.
Fenty Beauty - Donated to the NAACP Legal Defense and Educational Fund, an official partner of Black Lives Matter.
Fur You - Donating to the NAACP Legal Defense Fund as well as the Brooklyn Bail Fund.
Glossier - Donated $500,000 to Black Lives Matter, the NAACP Legal Defense & Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. Also a $500,000 grant to support Black-owned businesses.
Glow Recipe - Pledged $10,000 to the Black Vision Collective.
Golde - Raised over $10,000 in support of the NAACP Legal Defense Fund
Grande Cosmetics - Donated $25,000 to the NAACP.
Herbivore - Donated $46,000 to Black Lives Matter and ACLU
Hourglass Cosmetics - Donated $100,000 to the NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation, and Thurgood Marshall College Fund.
Huda Beauty - Donated a total of $500,000 to the NAACP.
Ilia Beauty - Donating 50,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund.
The INKEY List - $10,000 donation to the NAACP Legal Defense and Educational Fund.
iS Clinical - Donations to ACLU and Black Lives Matter.
Jones Road Beauty - Refuses to advertise on Tucker Carlson's Twitter show.
Josie Maran Cosmetics - Donated $50,000 to the Loveland Foundation, a therapy fund for Black women and children.
Kosas - Pledged $20,000 "to organizations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change.
La Roche-Posay - Donated to the NAACP.
Lashify - Investing $100,000 to help build Black-owned brands.
LipSlut - F*ck Trump and F*ck Kavanaugh lip glosses and mattes. Donating 100% of its earnings to organizations that support the black community, including Black Lives Matter, the Equal Justice Initiative, and the NAACP Legal Defense and Educational Fund.
The Mane Choice - Donating to organizations that are committed to helping lead the way to a more diverse and socially equitable world
L'Oreal - (owns: Urban Decay Kiehls Cerave Yves Saint Laurent cosmetics Lancome Biotherm Clairsonic)
Madison Reed - Amy Errett, Founder/CEO is a never-Trumper. Donated to Color of Change, and NAACP legal defense fund.
Meet Flamingo - Donating $500,000 to organizations against racial injustice and those that offer mental health resources and access to Black communities.
Mented Cosmetics - Donating to bail funds to uplift protestors across the country.
Milk Makeup - Matching Snitchery's donation (of her entire earnings from sales) to Black Lives Matter.
Nails Inc. - Donating 100 percent of U.S. proceeds to Black Lives Matter.
Nécessaire - $10,000 donation to the NAACP Legal Defense and Educational Fund.
Neutrogena - Donating $100,000 to NAACP and an additional $100,000 to Black Lives Matter.
Noto Botanics - Donated to the George Floyd Fund, Reclaim the Block, and the Minnesota Freedom Fund.
Nudestix - Donating $25,000 to BEAUTY BE CHANGE scholarships for people of color in marginalized communities.
NYX Cosmetics - Donate to the Minnesota Freedom Fund and the Black Lives Matter movement
Olehenriksen - Donating to the Black Lives Matter movement.
Olive & June - Donating $10,000 to the Color of Change organization.
Ouidad - Donating to the National Urban League
Ouai - $100K to organizations that support the Black community and the advancement of an actively anti-racist society, including $25K to Black Lives Matter.
Paula's Choice - Donate $10,000 to the Color of Change organization.
Pattern Beauty - Donated to Black Lives Matter, NAACP, Color of Change and the Equal Justice Initiative.
Peter Thomas Roth - Donated to the ACLU
Philosophy - Donations to The Loveland Foundation, NAACP and Black Lives Matter.
Ren Skincare - Donation to the Black Lives Matter movement.
Rare Beauty - Donations to the Bail Project and the NAACP Legal Defense fund.
Renée Rouleau Skin Care - Donated to the Texas Civil Rights project, Austin Justice Coalition and the CSRD at UT Austin.
Sally Beauty - Pushing D.I.E., ESG.
Saturday Skin - Pledged $10,000 to the ACLU.
Soko Glam - A donation to Black Lives Matter.
Summer Fridays - Donations to Black Lives Matter and the Minnesota Freedom Fund.
Sunday Riley - $50,000 donation to the NAACP Legal Defense Fund
Supergoop! - “We are donating, we are learning and we are listening. Black Lives Matter."
Ulta Beauty - WOKE! Pushes ESG. "Celebrates" being a 90% female company. Aren't we supposed to be inclusive and equitable? Donated to the CRT-fueled Equal Justice Initiative. Discriminatory race-based donations and goals. Joined StopHateForProfit. Partners with Dylan Mulvaney. Woke commercials. Karma stikes back: Victims of their own anti-law and order politics, their stores keep getting robbed! Long Island, Norridge (Chicago), Seal Beach, Calabasas, Valencia, Beaverton OR, Newtown Township, South Gate, Rolling Hills Estates, Morgan Hills (8 times), etc. They deserve to be robbed because their politics is a threat to our democracy. Let this far-left-wing company go out of business!
Urban Decay (owned by L'Oreal) - donated to the Minnesota Freedom Fund and Black Lives Matter.
Verb - $10,000 to the NAACP and ACLU
Youth To The People - $50,000 to Black Lives Matter, Black Girls Code, and the NAACP.
What have these companies done to support causes such as the Alliance Defending Freedom, Project Veritas, Freedom Watch, Freedom Works, Citizens United, Americans For Prosperity, the American Center for Law and Justice, Gun Owners of America, the Heritage Foundation, the America First Policy Institute, the NRA, Hillsdale College, the RNC? Our guess is that nobody has donated one dime.
What about good companies?
Jes Organics - Bath & Body, skin care, makeup, Based in Mesquite, Nevada.
Revlon - Ronald Perleman, the chairman of Revlon, donated $125,000 to The Trump Victory Committee in 2017. Revlon has been harassed by the BLM mob into hiring based on skin pigmentation.
Chi Haircare - Owner Farouk Shami donated to President Trump in 2016 and continues to support him.
Nimi Skin Care - Anti-woke company that advertises on PublicSq
Sigma Beauty - Seems to be apolitical. Let us know if you discover otherwise.
Smashbox - Seems to be apolitical. Let us know if you discover otherwise.
There are too many other brands to research. Do your own research before you buy.
For a general retail store we recommend BeautyBrands.com
Go back to Liberal Companies you should boycott.